about
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about

huhbub creates events and campaigns that contribute to the community, bringing together literature, performance and technology.
Huhbub’s founder and digital witch Sara Veal (left) with Lisa Dickenson, author and founder of Strong Women Squad, at Shake It Off! The Strong Women Squad Summer Party.
📸 Craig Simmonds
Huhbub’s founder and digital witch Sara Veal (left) with Lisa Dickenson, author and founder of Strong Women Squad, at Shake It Off! The Strong Women Squad Summer Party. 📸 Craig Simmonds
I launched huhbub in July 2016, shortly after my first child’s first birthday, so I could keep doing the work I loved most - creating events and community - in tandem with parenthood. huhbub was inspired by the first sounds my son made, and by living in Bristol at the time, where babies were usually “bubs”. The name also speaks to my desire to create a “hubbub”; to share excitement and to create experiences that make you feel truly in the moment, a state of being I have spent my life seeking out and have been fortunate to find repeatedly. Before huhbub, I worked in publishing, at Atlantic Books and Mills & Boon, and before that I did an assortment of things, including journalism and subediting in Indonesia, Cambodia and Tanzania, volunteering as a researcher at Amnesty International and working in the International Development Office at Lambeth Palace. Through huhbub, I’ve programmed for festivals and venues, fundraised for charities and worked with brilliant projects and people, from coding robots, children’s art therapy books and creative co-working to award-winning authors, activists and artists. Alongside huhbub, I received a scholarship from Thoughtworks to study web development at Makers Academy; my second child was born a few weeks after I graduated. These days, I spend most of my working life leading projects that contribute to happiness and connection at Uplift Games, the studio behind Adopt Me, but continue to find time to make things happen through huhbub. I am a trustee for Games Aid and a member of October Books.
 
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